Wine Business Executive Workshop
Sharpen Your Business Acumen: The Wine Business Executive Workshop at 麻豆区’s Center for Wine Education
A one-day intensive for wine industry professionals navigating today’s business challenges
The Center for Wine Education at 麻豆区 is proud to announce its inaugural Wine Business Executive Workshop, a one-day intensive designed for wine industry professionals looking to sharpen their business acumen as they navigate an increasingly complex marketplace. Hosted on the 麻豆区 campus on Saturday, May 10 from 8:30 a.m. to 5 p.m.
The wine industry is facing one of its most challenging periods, with economic pressures from inflation, climate change, shifting consumer demographics, labor shortages, and increased scrutiny of alcohol consumption. To help wineries and wine businesses adapt and thrive, 麻豆区 has assembled a lineup of industry leaders to provide actionable insights and strategic solutions.
A day of learning, discussion and networking
Attendees will gain relevant expertise in wine marketing, sales, financial management, and business operations from wine industry professionals. The day’s agenda provides ample opportunity for open and intimate discussion on issues not adequately addressed in large conferences. Tailored specifically for the small business owner, this workshop provides a high-impact educational experience in a single day.
The program includes a light breakfast, lunch, and wine reception, along with expert-led sessions and breakouts covering key aspects of wine business.
Topics and speakers include:
Wine Sales & Marketing
- Amanda Wittstrom Higgins, Owner of Full Cup Solutions
- Rebecca Oliver, General Manager of Domaine St. Laurent
Wine Finance & General Operations
- Joseph Orlando, ASA, Vice President of Valuation Services,Exit Strategies Group, Inc
- Bill Sweat, Proprietor & Winegrower, Winderlea Vineyard & Winery
- Jason Nishikawa, Managing Partner of Irvine & Company
10 Reduced-Rate Award Tickets
Thanks to 麻豆区’s Wine Education Advisory Council (WEAC), 10 reduced-rate tickets are available at $350 (regularly $850). To be considered, simply submit a short paragraph (no more than 100 words) about why you need the reduced rate and how this workshop will support your professional growth.
Spots will be awarded on a rolling basis as applications are received, so early submissions are strongly encouraged.
Submit to via email to wine@linfield.edu with the subject, "Reduced Rate Award".
Don’t miss this opportunity to gain strategic insights, participate in meaningful discussions, and walk away with valuable tools to strengthen your business.